Media

Please direct all media inquiries to:
Marlena Rascon-Renteria, Chief Experience Officer
760-352-1540 x 109
m.rascon@ficu.com

Name Change Announcement

Tuesday, April 1st, 2025

A happy family with the text rooted in people growing for the future

We're changing our name!

Later this year, FICU will change its name and rebrand. We’re thrilled to share this exciting milestone in our journey as a credit union. However, we understand that transitions like this can sometimes raise questions. To make things easier for you, we’ve prepared a helpful FAQ section below to explain exactly what this change involves—and what it doesn’t.

Notice to Members

Please read the announcement to our members from our President/CEO.
English/Spanish

Message from the President/CEO

Video en Español:

 

FAQs

1. Why is the credit union changing its name? This change is part of a thoughtful and collaborative strategic initiative to ensure our name reflects the diverse communities we are proud to serve. Our goal is to represent all our members with inclusivity while staying true to our commitment to providing excellent financial service—because that’s at the core of everything we do.

2. Is the credit union being sold or merged with another institution? No, the credit union is not being sold, nor are we entering a merger. We remain the same trusted, member-owned institution you know and rely on.

3. Will the credit union's mission or services change? No, our mission, leadership, and dedication to your financial well-being remain unchanged. The name change will not impact the products and services we provide.

4. How does the new name affect my accounts or membership? There will be no changes to your accounts or membership. Your member number, account details, and access to services, including online banking, will stay the same.

5. Why now? This is the right time for us to take this step. With our growing membership and expansion to Riverside County, this rebranding allows us to strengthen our connection with everyone we serve today and in the future.

For additional FAQs, click here.
Para preguantas frecuentes, haz clic aquí.

Additional Resources

Read our Press Release here