Management Team
Fidel Gonzalez
President/Chief Executive Officer
Fidel joined First Imperial Credit Union on July 1, 2009 and has more than 30 years of financial services experience. He holds a bachelor's degree in Business Management from Pepperdine University, is a graduate of Western CUNA Management School, a Credit Union Executive Society (CUES) Certified Chief Executive, and Certified Credit Union Financial Counselor. Fidel is the treasurer of the board for the Imperial Valley College Foundation and the Imperial County Office of Education Foundation, and is an active member of the Imperial Breakfast Rotary Club. His hobbies include playing golf and off-roading.
Cuauhtemoc De La Torre
Executive Vice President/Chief Financial Officer
Cuauhtemoc (Temo) joined First Imperial Credit Union on September 13, 2010. He has a total of 28 years of accounting and financial background experience with 17 of those years in credit union management. Temo holds a bachelor's degree in Business Administration from Cal State San Bernardino and is a Credit Union Executive Society (CUES) Certified Chief Executive. On the weekends, he enjoys watching soccer and spending time with his family.
Jorge Alcantar
Chief Operations Officer
Jorge joined First Imperial Credit Union on September 16, 2019 and has more than 22 years of banking and credit union experience. Jorge has a strong background in process strategy management, operations, compliance and retail branch management. His position oversees operations of all FICU branches. Jorge is an active member of the Calexico Rotary Club. His hobbies include photography, music, and off-roading.
Marlena Rascon-Renteria
Chief Experience Officer
Marlena joined First Imperial Credit Union on August 7, 2017. She has more than a decade of experience in marketing and public relations. Following a local path in her education, she attended Imperial Valley College where she received an associate degree in Business Administration followed by a bachelor's degree from San Diego State University - Imperial Valley in International Business with a specialization in Finance. Additionally, she is a graduate of Western CUNA Management School. Marlena currently serves as the Membership and Public Relations Chair for Soroptimist International of El Centro. Some of her favorite hobbies include reading, attending sporting events with family and friends, searching Pinterest for new recipes, and golfing.
Dulce Luna
Lending Manager
Dulce joined the FICU team on March 5, 2014. Since then, she has developed an Indirect Lending Program, First-time Buyers Program, online loan application and Home Equity Line of Credit program. She has been in the lending industry with credit unions for more than 19 years. She holds a bachelor's in International Business with a specialization in Finance from San Diego State University and an associate degree in Business from Imperial Valley College. Her lending team consists of hard working individuals working together for one purpose—assist our members in every lending need they may have. One of her many hobbies are to travel, spend time with her family, and be involved in her kids' extracurricular activities.
Lupita Agbalog
El Centro Branch Manager
Lupita joined First Imperial Credit Union on February 17, 2020. She has more than 16 years of banking experience. Lupita holds an associate degree in Accounting and Business Administration from Imperial Valley College as well as an ESL program certificate of completion. In addition, she is a licensed phlebotomist from California Regional Education Centers (CalRegional). She also attended Instituto Tecnologico de Mexicali, where she pursued a bachelor's degree in Accounting. She loves connecting and meeting new people.
Angelina Araujo
Brawley Branch Manager
Angelina ( Angie ) joined First Imperial Credit Union on December 5th, 2000. She carries more than 25 years of experience in the financial industry. Angie started as a teller and within a few months she advanced to several positions such as New Account Representative, Loan Clerk, Indirect Lending Funder and Loan Officer. Within six years of hard work and dedication, she was promoted to the management team and became Brawley Branch Manager as it first opened its doors in 2006. Her knowledge in these diverse and vital areas have given her the expertise and experience to better serve our members, to which she is very dedicated. Her relaxation time after work is being with family and drinking her cup of cafecito.
Alejandra Puentes-Fierro
Imperial Branch Manager
Alejandra has more than 11 years of banking experience with nine of them at First Imperial Credit Union. She joined the team in June 2012 and has served in multiple positions, thoroughly expanding her knowledge in accounts and lending. Her hobbies including reading, taking walks, and having cookouts with family and friends.
Ashley C. Lara
Calexico Branch Manager
Ashley began her career with First Imperial Credit Union on December 29, 2014 as a member service representative. Throughout her tenure of nearly a decade, she has gained knowledge and expertise of collections, lending, and operations which has propelled her to a management role. Ashley was the first Universal Associate and paved the way to build a position that encourages well-rounded skills through a blend of multiple credit union functions. Her favorite hobbies are to travel, discover new places, and spending time with her family.